My Story
Ever since I was a child, I’ve had a pencil in my hand, creating with imagination and dreaming of future possibilities.
I strive to maintain that childlike sense of wonder in everything I do, embracing change and inventing new ways forward.
Design is my passion, and creativity is how I navigate the world.
In an age where automation allows us to do almost anything digitally, the need for creativity, human-centered design, and genuine joy is greater than ever.
That’s where I come in—to bring a real human touch to digital companies through creative solutions, innovative approaches, and a uniquely joyful perspective!
Work
Chiara is a catalyst for innovation, creativity, and happiness, with a strong focus on a customer-centric approach and user experience in the online business landscape.
She holds a certificate from Berkeley University in the Science of Happiness, which enables her to integrate happiness science into her business strategies.
With over 10 years of experience in online startup businesses, Chiara specializes in UX design, branding, and visual identity. She led the DeinDeal Innovation Lab for three years, conducting customer-centric innovation workshops to understand client needs and foster new creative solutions within the business.
Through this experience, Chiara has developed a deep understanding of the power of design and the critical role of creativity and innovation in the digital marketplace.
Background
With over 12 years of expertise in UX design, innovation, and creative direction across Italy, London, Berlin, and Zurich, Chiara is a versatile designer with a strong focus on startups and the digital world.
After four years working as a creative for the Fiat Group in Italy, Chiara took a bold step to advance her career by pursuing a double master's—an MA and MSc in Innovation Design—at the Royal College of Art in London. It was the best decision of her life. Following her studies, she launched her own design consultancy in London, where she curated exciting projects within the creative industry. In 2012, she joined the founding creative team of Bamarang UK, Europe’s first design e-commerce platform.
In September 2012, Chiara leveraged her experience in online design to join Deindeal.ch in Zurich, Switzerland’s leading lifestyle e-commerce platform.
There, she served as Creative Director, Head of Offline Marketing, and even Chief Happiness Officer.
Having worked in Berlin and Zurich in recent years, today, Chiara is based in Italy but works as a design consultant for digital companies in Switzerland and UK.
Visionary, provocative, and innovative, she is driven by a passion to create bold new possibilities for everyday life.
"Chiara possesses a unique ability to combine creativity with business. Through her amicable personality and her open mindset, she manages to convince stakeholders to re-think conventional business practices and to apply methods of creative thinking to improve the desired outcome"
/ MAXIMILIAN ROFAGHA, FOUNDER AT FINIMIZE.COM /
Experience
Chiara is a catalyst for Innovation, Creativity and Happiness, with a focus on Customer Centric approach and User Experience in the online business.
She gained a certificate from Berkeley University on the Science of Happiness that allows her to integrate the Happiness science in her approach to business.
with more than 10 years experience in online Start-Up businesses, Chiara offers UX design, branding and visual identity. Chiara has lead for 3 years the DeinDeal Innovation Lab, leading Customer-centric and Innovation workshops to understand customer needs and boost new creative solutions into the business.
Chiara has gained a deep understanding of the power of design and the role of creativity and innovation in the digital business.